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Opt-out guides › Acxiom

How to remove yourself from Acxiom

Does not publish public profiles; sells and licenses consumer marketing data (identity, contact, demographic and interest data) to marketers.

Last checked:

Opt-out page
acxiom.com/optout
Owned by
Acxiom LLC (Conway, AR); the privacy request portal is hosted on Omnicom's OneTrust instance (omnicom-privacy.my.onetrust.com)
Cost
Free
Processing time
"Your request will be processed within two weeks after you respond to the confirmation email, but it could take some time before the removal of data about you becomes fully effective." (acxiom.com/optout)
Related sites
Acxiom marketing data products (not a people-search website)

What you'll need

  • Valid email address to answer a confirmation email
  • Embedded opt-out form (iframe from isapps.acxiom.com, bot-protected; field list unconfirmed)
  • No identity verification for opt-out (Acxiom: 'Acxiom will accept opt-out requests from consumers without the need for identity verification')
  • Alternatives: phone 1-877-774-2094; mail to Acxiom LLC, Consumer Care Advocate, CWY0301-026, Attention: Consumer Rights Requests, P.O. Box 2000, Conway, AR 72033 (include full name, physical address, phone, email if available)
  • Access/deletion requests (separate from opt-out) require third-party identity verification including date of birth

Step by step

  1. Go to acxiom.com/optout.
  2. Under 'US individual / individual acting on behalf of another - opt out request', complete the embedded form.
  3. Open the confirmation email from Acxiom and respond to it to validate the request.
  4. Optional: for full deletion rather than opt-out of sale, use the Access/Delete request on acxiom.com/privacy (requires identity verification).
  5. No email? Call 1-877-774-2094 and follow the prompts, or mail the request.

Tips and gotchas

  • Opt-out stops sale going forward; data already licensed to marketers is not recalled.
  • Acxiom treats Iowa/Utah sensitive-data opt-outs as deletion requests.
  • California residents can also use DROP, which reaches Acxiom as a registered broker.

Will it stay removed?

unconfirmed. Acxiom notes the opt-out 'is not effective for removal of data that may have been provided to marketers prior to your request.'

Sources

Broker opt-out processes change often. If a step above no longer matches what you see, the broker's own opt-out page is the authority.